Attendees of SF Tech Sessions include technologists, bloggers, and journalists. Overall the crowd is fairly technical and interested in your company, product, and industry and how it might fit in with their existing projects (both business and personal).
Presentation
Each presenter will receive about 15 minutes to present and demonstrate their product. Attendees are encouraged to ask questions during the presentation if anything is unclear but general questions are held until a 2-3 minute Q&A at the end of your demo. You are encouraged to show attendees your product in action, helping them understand the possibilities and underlying technologies so they might dive a bit deeper on their own.
Good things to cover:
- Who are you? What is your role at your company?
- Why was your company or product created? Please provide some background on the people and process behind the product.
- Where is your company located?
- How many employees work on the product?
- Who is the target market?
- What makes your product unique?
- What are some of the challenges in the space? How did you overcome it?
- How do you make money?
- Point out other members of your team in the audience, and invite 1:1 questions after all presentations have finished.
- Are you hiring?
Room setup
You will be standing front and center of a room of about 100 people. A waist-high table is setup for your laptop and whatever props you may want to bring. You will connect to a VGA cable up to two projectors on either side of you. I will bring a DVI to VGA dongle for connecting Macs. Sound will be distributed using a wireless lapel mic. CNET has ample free and fast WiFi that has held up under the weight of hundreds in the past.
A small propaganda is available at the back of the room to distribute goodies such as company stickers.
Schedule
Each SF Tech Session starts and ends with attendee mingling accompanied by food and drink. Below is a rough schedule of each event.
- 7:00 p.m. - Food, drink, mingling
- 7:25 p.m. - Welcome, event introduction
- 7:30 p.m. - Speaker 1
- 7:45 p.m. - Speaker 2
- 8:00 p.m. - Speaker 3
- 8:20 p.m. - End of formal program. Discussion in small groups naturally forms.
- 9:00 p.m. - Out of the building